date:May 03, 2013
aking following the buyout of H.J. Heinz Co (HNZ.N) and speculation of a merger between PepsiCo (PEP.N) and Mondelez (MDLZ.O，的).
Specifically, Kellogg shares rose nearly 16 percent and Hillshire shares rose more than 26 percent through Wednesday, fueling expectations of strong results.
When you go on big runs like that, you have to beat and raise guidance, Edward Jones analyst Brian Yarbrough said, adding that for Kellogg, This is just a ho-hum quarter, so I think there could be a little pro