date:May 06, 2013
may recall, we priced up with commodity costs earlier than most of the industry last year, and this has negatively impacted comparisons versus the industry this year. Nonetheless, we expect to do better on both a dollar and unit basis versus the industry, as this year progresses. The growth we delivered in the quarter was driven by innovation, stepped-up advertising, and investments in our Big Bet franchises. A. and C. (advertising and communications) was up mid-teens for these brands, and coll