date:May 06, 2013
pany has achieved success.
Waking up sleeping giants attracts attention, and others want a piece of their success, Mr. Vernon said. Here Im talking about products like Kraft macaroni and cheese, Kraft salad dressing, Oscar Mayer cold cuts, Miracle Whip and Kraft Mayonnaise, where weve seen new, aggressive, competitive entries. We will be investing to both defend and grow these franchises with every page in our playbook better marketing, innovation, and good, better, best differentiation versus