date:May 06, 2013
Kraft.
Product innovation was central to the first-quarter sales improvements, he said, including a 30% gain in the Velveeta cheesy skillets line, versus last year.
And thats coming off strong double-digit growth throughout 2012, Mr. Vernon said.
Lunchables also are continuing a strong growth trend, up in the mid-single digits, driven by smoothie innovation and increased advertising investment, Mr. Vernon said. In coffee, newly launched Maxwell House and Gevalia cups, compatible with the curr