date:May 07, 2013
ord or utilising new product innovation and marketing initiatives to reinvigorate the brands.
Following Symingtons license and subsequent acquisition of Chicken Tonight and Ragu from Unilever UK in August 2011, Symingtons said the brands have grown an average 15 per cent per year, and contributed to the growth of the ambient sauces category, which is currently worth around 540m in the UK.
Symingtons is establishing an office in Melbourne to oversee the Australian wet sauces portfolio and grow