date:May 14, 2013
Breakfast cereals are the rising star of the Japanese bakery and cereal sector as more consumers are replacing their traditional breakfast with breakfast cereal, according to new data from market researcher Canadean. The sector showed a value and volume compound annual growth rate (CAGRs) of 2.8% and 2.2% respectively, between 2012 and 2017.
Although this will be one of the slowest-growing sectors in the Japanese food industry with growth rates less than half of the fastest-growing sector, brea