date:Jun 13, 2012
n to maintain market share or grow,Morris said of these markets.
The second are developing markets such as the BRIC countries and Mexico, where manufacturers need to cater to the specific consumer tastes of each market to foster growth, he said.
He added that the industrys response to upcoming health regulations could mould its future.
Innovation in developed markets
KMPG predicts that confectioners will need to find innovative ways to appeal to consumers in highly developed markets.
Unusua