date:May 20, 2013
t snack cake market.
I.R.I. data show that in the quarter, the cake category declined 4.9% in units and 1.9% in dollars, he said. We were pleased that our Tastykake and Mrs. Freshleys brands performed very well in the quarter. In fact, our cake business was up double digits. All segments of our cake business increased, but the strongest growth was our single-serve snack cakes.
Asked whether the surge in snack cake sales would reverse once Hostess products are back on the market this summer, Mr