date:May 21, 2013
ndys began testing a bacon cheeseburger on a pretzel bun in select markets at the beginning of the year.
The pretzel bun is a real natural because it brings a lot of these cues of Old World to an already recognizable item, said Kara Nielsen, a trend researcher at San Francisco-based CCD Innovation. It has a deeper, darker flavor, and it has a little artisanal touch to it, even if its a manufactured product.
French twist
Similarly, brioche adds an indulgent texture and premium touch to a basi