date:May 21, 2013
ence behaviors and eventually improve at-home recycling rates. Results will be shared with local authorities, NGOs and other businesses who are trying to influence environmental behaviours. CCE will collaboratively develop solutions with the wider industry and sustainability community to help improve recycling rates.
The study will explore questions such as:
Who are the environmental champions in the home? Preliminary quantitative research reveals a generation gap, with only 54% of 18-24 year