date:May 05, 2012
esident and CEO Michael McCain said the company experienced challenging first quarter due to weak fresh bakery volumes, an issue affecting the entire industry.
We are addressing this challenge directly and expect improved results through the remainder of 2012, McCain added.
Maple Leaf plans to implement cost-cutting measures and market the health benefits of bread, alongside anticipating its bakery volumes and margins to grow later in the year, owing to the likely fall of wheat price during the