date:May 23, 2013
ts with more convenience was another step in the process noted in the report.
Maple Leaf said it re-launched its Prime poultry brand last year with sliced, cooked chicken and breast portions that are smaller and individually packed. The company also launched Maple Leaf Prime Raised Without Antibiotics chicken. The efforts helped spur sales volume growth of 13% in the Prime brand during 2012, the company said.
In its Canada Bread unit, Maple Leaf said its Dempsters brand continues to lead the C