date:May 24, 2013
the brand decided to bring the business back in house after the expiration of the contract.
We had been in discussions with them with hopes to extend that contract, Mr. Ettinger said. And ultimately, the decision was made that they wanted to bring it back in-house and go their own route.
Splenda is a product of Johnson Johnson, New Brunswick, N.J. McNeil Nutritionals L.L.C. is the global marketer of the brand.