date:May 24, 2013
Consumers are spending less on basic staples and splurging more on premium brands in supermarkets and fine dining, according to a new report from The Netherlands-based Rabobank.
These hybrid consumers are less interested in mid-market products, resulting in an increasingly polarized food retail market into value and high-end.
The implications of this market trend are profound and touch on areas such as product offerings, distribution channels, marketing and brand management, said Marc Kennis,