date:May 24, 2013
retailers, such as Whole Foods. Mid-market retailers showed lower growth rates during the period.
To target the hybrid consumer, food retailers and food service companies may consider moving up to the premium segment of a specific product category, offer value products within the premium segment and premium products within the value segment and use value products to sell products. An example of the third strategy would be selling coffee at a low price point to generate traffic while offering f