date:May 30, 2013
is certainly a consideration, Ms. Viamari said. But meeting the needs of a specific target at a specific time is more important. These needs will vary by consumer, by time, by channel, by product and even by brand. Examples include intelligent indulgence (indulgence that saves money and/or indulgence that doesnt completely derail efforts to eat healthier), nutritional power and flavor excitement.
Consumers also are looking for the ability to personalize their products, and Krafts MiO plays int