date:May 30, 2013
d drinking in a proactive manner as they work to avoid chronic disease. Additionally, the trend of eating on the go and the blurring of eating occasions is going to continue in the future. She said the competitive environment has become larger, and food and beverage marketers need to re-evaluate their consideration set. Competition is coming from other food companies such as fast-food marketers and other C.P.G. categories. As an example, she said chocolate isnt just a candy indulgence as it may