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Mondelēz looks to fund investments by expanding margins
date:May 30, 2013
of about a year.

Adding route-to-market and sales capabilities to expand coverage of outlets, particularly in traditional trade. These types of investments also have a quick payback, typically one to two years.

Capitalizing on white space opportunities by entering new markets with new categories, such as the recent launch of Stride gum in China. White-space investments have a payback period of three-to-five years.

Ms. Rosenfeld said Mondelēz plans to pay for the investments by expanding gr

07/27 15:22