date:Jun 15, 2012
le researchers would also look at recipe optimisation and new flavour offerings, such as nuts, inclusions and decorations.
He added that Valentines Day was very important in Japan and could present further opportunities.
Morinaga and Japanese chocolate market
Morinaga is the third largest chocolate firm in Japan, behind market leader Meiji and Lotte. Nestle is the only confectioner outside of Asia to make the top five, and is positioned fifth, behind domestic player Ezacki Glico.
Morinagas p