date:Jun 15, 2012
The deal comes off the back of soaring demand for Belgian chocolate in China as seasonal sales boom, according to Natra.
Premium chocolate demand in China
Speaking to ConfectioneryNews.com Natra head of investor relations and communications Glria Folch said of Chinese consumers: They are not eating chocolate on a daily basis, but are beginning to consume chocolate on special occasions.
Natra hopes to capitalise on the premium seasonal trend through an agreement with an undisclosed distributor