date:Jun 15, 2012
to sell and market Natras cocoa-derived and chocolate products throughout China, excluding Hong Kong and Macao.
The company said its new partner had achieved annual growth between 30 and 40% since 1998, largely due to increased demand for Belgian chocolate in Asia.
Why China?
Asked why Natra has opted to begin its Asian expansion in China rather than the faster growing Indian chocolate market, Folch said: China has higher purchasing power and consumers are ready to pay higher prices for prem