date:Jun 06, 2013
d Reference (SR). The brands from The Kellogg Co., Battle Creek, Mich., and General Mills, Inc., Minneapolis, represented 62% of the U.S. ready-to-eat (R.T.E.) cereal market from August 2010 to August 2011. The brands included Kashi, which Kellogg owns. Researchers calculated mean values for total sugar, total dietary fiber and sodium.
Fiber levels per 100 grams of cereal increased to 9.4 grams in 2011 from 7.1 grams in 2005. Overall U.S. adult fiber intakes are 40% to 50% below recommended lev