date:Jun 14, 2013
The ACCC is alleging false, misleading and deceptive conduct in the supply of bread that was partially baked and frozen off site, transported to Coles stores and finished in-store. The products were then promoted as Baked Today, Sold Today and/or Freshly Baked In-Store at Coles stores with in-house bakeries.
The legal action covers various Cuisine Royale and Coles Bakery branded bread products. The ACCC alleges that labels on these par-baked products stating Baked Today, Sold Today and in some