date:Jun 14, 2013
cases Freshly Baked In-Store, and nearby prominent signs stating Freshly Baked or Baked Fresh, were likely to mislead consumers into thinking that the bread was prepared from scratch in Coles in-house bakeries on the day it was offered for sale and that it was entirely baked on the day it was offered for sale.
Coles also uses these same representations to promote bread that has been made from scratch in Coles in-store bakeries. The ACCC is concerned that Coles lack of distinction in its promoti