date:Jun 14, 2013
New research from Mintel finds that volume sales in the UK of small cakes (139 million kilograms in 2012) have now overtaken large cakes (116 million kilograms in 2012), with a market share of 44% and 37% respectively.
Mintels research on the UK cake market reveals that volume sales of small cakes grew by 19% between 2011 and 2012, to reach a market value of 492 million in 2012. Volume sales of large cakes shrank by 3% over the same two year period (down from 120 million kilograms in 2011 to 11