date:Jun 14, 2013
6 million kilograms in 2012), with a market value of 390 million.
Mintel believes there is further scope for growth in small cakes, as today, one in four (24%) British consumers who eat or buy cakes say they would like to see more cake sold in individual portions.
The proliferation of sharing formats in other categories such as chocolate confectionery and biscuits has spurred cake manufacturers into action, with new product development in small cakes easily dominating the market, and sales in