date:Jun 14, 2013
ritish are also increasingly turning to baking their own at home. Indeed, when asked the reason why they are not buying cakes and cake bars as often, one in five (20%) adults claim that they prefer to make their own cakes at home. Home baking in general has experienced something of a revival, driven by the economic downturn and the popularity of TV cooking shows, with market value up by 59% between 2007 and 2012 to reach an estimated 1.7 billion in 2012. Moreover, more than a quarter (75%) of ba