date:Jun 17, 2013
Kraft Foods Group, Northfield, Ill., announced plans to create two new stand-alone business units, one being for meals and desserts (the other for enhancers and snack nuts). As a result, the company will be able to place even greater focus on brand-building while reducing the complexity of managing a portfolio with many distinct brands and product categories. The new business structures and leadership appointments are effective July 1.
Since we launched the new Kraft, we've focused heavily on t