date:Jun 27, 2013
million, a 2.3 per cent growth on the previous year. Nestle Peters had 29.7 per cent value share overall in the sector and a 27 per cent volume share, Regal Cream had 26.3 per cent value share and 28.2 per cent volume share, and Unilever had 24.5 per cent value share and 17.9 per cent volume share.
The Neilsen data showed that multipack ice cream had 49 per cent volume share and 23.4 per cent value share of the overall market, and had a grocery value of $486.5 million in 2012. Tub ice cream had