date:Jun 19, 2012
The makers of Tropicana orange juice, Ben Jerrys ice cream, SunChips, Tostitos, and Snapple are among the many companies that have been asked to justify their use of the word natural in court in recent months. Meanwhile, the term remains popular but for how long?
According to Mintels Global New Products Database, about 13% of new food and beverage products launched in 2011 touted that they were all-natural on-pack. Given that this is a very loosely regulated term, and consumers increasingly