date:Jun 19, 2012
The Innovation Center for US Dairy-conducted merchandising trial involved the development and execution of in-store 'meal solution' merchandising - providing meal planning support and a 'one-stop shop' to stock up on the ingredients needed for a recipe.
The trial focused on three key meal occasions breakfast, snacking and dinner and capitalised on several current retail trends, including the resurgence of home cooking, on-the-go convenience, health and wellness and cheap gourmet meal experien