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Dairy industry and retailer merchandising collaboration is ‘recipe for success’
date:Jun 19, 2012
s urged the US dairy industry to collaborate with retailers to develop and install these merchandising concepts.

I think there is an opportunity here for retailers and manufacturers to work together on this,MacKay told DairyReporter.com.

Retailers currently do their shopper research. Manufacturers also do their own to understand what shoppers are looking for.

This is a real opportunity for retailers and manufacturers to marry their findings and deliver something unique to their customers.

Ac

07/12 06:16