date:Jun 22, 2012
spokesman told BeverageDaily.com that the brand waspretty excitedby the Coca-Cola deal.
By staking out new sports performance territory, and moving beyond juice, waters and soda to US dairy involvement for the first time, speculation will rise that Coke is looking to rival PepsiCos market leading Gatorade brand.
Gatorade grew 8% by value, in the US single-serve, small package business, in the year to June 3, according to Symphony IRI data; Coke is also seeking to counter US soda volume decline