date:Jun 22, 2012
a problem concerning marketing definitions, said Budman. If you change the chemical composition of juice you cannot call it juice. We are looking for a strategic commercial partner that can deal with this problem. Further consultation was therefore needed before any products could be launched in Europe, because that might require novel foods approval, he said.
Budman said he saw two big markets for the juices: older, health conscious consumers and mothers worried about their children's sugar co