date:Jul 19, 2013
50 million Twinkies and 35 million CupCakes already projected to be on store shelves during the first two weeks of the comeback, new orders have been placed representing an additional 100 million units for just those two snack cakes alone, Hostess said.
We knew this comeback would be historic and interest would be significant, said Rich Seban, president of Hostess Brands, L.L.C. But the demand has far outpaced even our most ambitious projections. We are running our bakeries at their fullest cap