date:Jul 19, 2013
in the History of Ever, and point of sale design.
Social media also has played a role in Hostess latest marketing blitz. Through the web site prepareyourcakeface.com, Hostess is encouraging fans to post Instagram and Vine videos of themselves enjoying their favorite Hostess snack. The company then is using its Twitter feed to push the videos and images out to its fans.
A Twinkies food truck that is set to tour the United States and give out snack cakes debuted on July 15 in New York.