date:Jul 23, 2013
companies to be part of a relatively new and growing category. We see enormous potential to grow one of the nations favourite brands, which has such a strong association with natural ingredients and goodness, in the biscuits sector. We will look to create new varieties within the current Hovis Breakfast Bakes range as well as innovate with new products.
Simon Devereux, Business Unit Director, Premier Foods Bread Division, said: This licensing agreement is an excellent way for us to extend the