date:Jul 24, 2013
bility and stepping up marketing campaigns for its slimmed-down core portfolio of eight best-selling brands.
A 50 percent increase in trading profit is a very encouraging result given the highly competitive environment. This shows that our turnaround strategy is delivering at the bottom line, said Chief Executive Gavin Darby, adding the restructuring of its bread business was ahead of plan.
Total underlying sales fell 0.9 percent, with a 3.2 percent rise in best selling brands like Hovis, Ambr