date:Jun 22, 2012
usive product innovations.
For those companies that do not have the option of growth through acquisition, other strategies are available including focusing on cost leadership, dominating a particular niche or nurturing close relationships with a select few clients,said the report.
Frozen bakery products account for 22%, or 13.8bn, of the 59bn European bakery market, up from 20% three years ago.
The UK and Italy are seeing the fastest growth rates while the biggest markets are France, Germany