date:Jul 25, 2013
For the second year in a row, vanilla scooped the No. 1 spot as Americas favorite ice cream flavor, according to results of the second annual survey of International Ice Cream Association (IICA) member companies that make and distribute an estimated 85% of the ice cream and frozen dessert products consumed in the United States. Survey results also showed premium ice cream is a top seller, while frozen yogurt posts a steady increase in demand.
According to the companies participating in the surv