date:May 08, 2012
for ice cream and frozen desserts is highly competitive, and is dominated by Nestl and Unilever, which account for about 24% and 19% of the market respectively in the United States, in terms of dollar sales.
At retail, the top 12 marketers account for 70% of all sales, and private label holds a further 22%, leaving just 8% for all other marketers.
Private label ice cream and frozen desserts introductions have soared in recent years, and Packaged Facts estimates that private label accounted fo