date:Aug 05, 2013
Sales for Crystal Light powdered beverage mixes, Oscar Mayer cold cuts, Jell-O and spoonable and pourable dressings dropped during the quarter, due in part to heightened competitive activity and lack of marketing support.
The bottom line is this: We are not yet firing on all cylinders in terms of brand-building, marketing and promotional programs, said Tony Vernon, chief executive officer, during an Aug. 1 call with financial analysts to discuss earnings. And we are still not at share of voice,