date:Aug 05, 2013
share of market, benchmark advertising levels, behind a number of our biggest brands. We have more to do consistently across all our categories. But we are making progress.
Unfavorable pricing of commodities and a very strong prior-year comparison resulted in a 5% drop in operating income for the cheese segment, but Kraft gained category share for the first time in a very long time from improved advertising and brand renovation for Philly, Velveeta, Kraft slices, Cracker Barrel and shredded ch