date:Aug 05, 2013
two that are rumored to be for sale or are for sale. Youre seeing significant promotion, 10 for 10, in merchandising and pricing. And, frankly, were electing not to go deep in play. And were probably going to ride this out until we have all elements of our program ready to go and let the marketplace battle it out for a while.
But Kraft is prepared to compete in the cold cuts category, where Oscar Mayer brand has lost share over the past year on the strength of a very good launch from a formida