date:Aug 06, 2013
nnovation and education, including a healthy dividends strategy.
Healthy dividends is targeted at adult health-conscious consumers and focuses on bringing boomers into the cereal category, he said. For example, the campaign highlights the benefits that come from a balanced diet, including cereal and a healthy lifestyle.
On the innovation front, Kellogg has introduced Raisin Bran with omega-3 fatty acids, Kashi Chia Heart to Heart, and multi-grain Special K.
Kellogg could use a boost within th