date:Aug 08, 2013
In a bid to turn around tumbling profits, UK high street bakery chain Greggs is to introduce a more customer-focused marketing strategy and switch its focus from its bakery business towards the food-to-go category.
Greggs plans to expand its pizza, sandwich and breakfast ranges in a bid to compete directly with popular on-the-go option Pret-a-Manger.
In terms of customer engagement, the company also plans to launch its first digital customer loyalty scheme, building on the company's existing l