date:Aug 08, 2013
tened closely to our loyal fans, said Federico Meade, vice-president of marketing for Barbaras Bakery. In a survey of our most frequent purchasers, we learned that 90% wanted their cereals and snacks to be G.M.O.-free.
Mr. Meade said approximately half its products met the standards for verification when the company launched the initiative in 2011 (although only one was officially verified), but in other cases the company needed to find new non-bioengineered ingredient suppliers in the United S