date:Aug 08, 2013
part of that effort, the company stepped up its advertising spending to launch a new television advertising campaign for Snyders of Hanover pretzels and also increased social media promotional activities for the 100-year anniversary of the Lance brand.
Snyders-Lance also continued to benefit from the acquisition of Snack Factory Pretzel Crisps, which posted significant year-over-year revenue and market share gains.
In addition to innovation, Snyders-Lance during the quarter also invested in ex