date:Aug 08, 2013
in the past year, many consumers remain buffeted if not traumatized by higher gas prices, rising food prices, mounting healthcare costs and increased payroll taxes. As a result, most are still feeling economically squeezed and spending-shy.
Although many grocery shoppers are operating within a short time horizon, for most people grocery shopping is an activity that involves preparation. A substantial majority of grocery shoppers (85%) report that they do some kind of planning beforehand, accor