date:Aug 13, 2013
Kellogg's is to enter into the UK hot cereal market with the launch of its new Special K Multi-Grain Porridge product.
The range, which includes three variants - Original, Red Berries and Almond Honey, is made from oats, barley and rye and has been fortified with seven vitamins and iron. According to Kellogg's, the new product is naturally high in fibre and contains 30% less fat than other porridge products.
Kellogg's is investing 5m (US$7.7m) in a support campaign for the launch, which will